Snapshot Report | Online Business Audit

Description

The Snapshot Report from Florida Digital Center provides a detailed analysis of your business’s digital footprint. Through this audit you’ll receive insights across multiple dimensions:

• Business Listings Audit: Data aggregated from over 70 directories, showing how many listings you have, how accurate they are, and which important ones are missing.
• Review Audit: Aggregated data from more than 30 review sites, including number of reviews, freshness (recency) and overall star rating.
• Social Media Audit: Comparison of your social media activity — number of posts, audience size — against local competitors.
• Website Performance Audit: Full evaluation of mobile and desktop responsiveness, page load speed, user experience — essential metrics given that most searches now happen on mobile.
• Advertising & SEO Audit: Analysis of your keyword overlap, paid keyword volume, monthly clicks, and ad budget compared to local competitors.

Why your business needs it:
With this audit you’ll clearly see how your business is performing online, where competitors are outperforming you, and what actions will make the biggest difference. These insights allow you to:

• Improve your local search visibility
• Strengthen your online reputation
• Optimize your website for speed and mobile users
• Understand your competitors
• Make strategic and informed marketing decisions